This is a real profits boom for Hermes which saw a record growth of 50% in the first half with a total of 291 million euros profit. The house has increased enormously the demand for classics such as Kelly and Birkin bags and silk scarves enough to be at risk with stocks. No crisis for the French brand that could not even keep up with the demands, as reported by the British press. According to the Guardian have just been hired 400 new employees to meet the demand of the most iconic brand.
La maison does not seem to have been affected by the crisis above all thanks to a constant demand for silk scarves and Birkin and Kelly bags of the two that have driven the brand.
“We have not seen a reduction in customers for us, even in Japan” Said Patrick Thomas, CEO of the group.
Such was the success for these beautiful luxury accessories (For grants from a minimum of 6 thousand euros) that some stores are a bit to close with stocks.
From its parent company, however, that the production will ensure the pace of sales, also because it is planned to open ten new stores of the brand.
