H & M seems more and more environmentally sustainable style. And with ambitious goals: to get to 2020 with a creating of 100% environmentally cordial fabrics. The initial step in this policy is the new queue Conscious collection a collection that does not need to be a easy capsule but a continual queue. The major characteristic of this new queue, as well as Garden collection initial and Sustainable trend later, is the use of perfectly environmentally cordial, such as biological cotton and linen, recycled polyester and tencel, A new fiber made from a silky 100% environmentally cordial process.
H & M is becoming more “green.” The 2011 is wealthy in fact, more and more projects eco cordial as evidenced the current queue Sustainable trend which we have merely spoken a few days ago.
From next April 14 shall be accessible in all stores of the Swedish chain of quick style the new queue Conscious collection, a collection aimed not merely to women, as it was the initial collection Green Garden collection but also men and children. Materials shall be 100% environmentally sustainable: It ranges from Polyester recycled biological cottons and linens till tencel, a fiber made from a silky-friendly approach.
Color sign of this collection, which in the advertising crusade starring again Natasha Poly (Formerly the face of the Garden collection), is white, which stains the tunics and blouses for women and blazer and t-shirt for men.
