Joanna Sykes is the new artistic director Aquascutum. The British designer, who has a diploma in Central Saint Martins with a First Class Honours in 2001 and since then has worked with names such as Giorgio Armani and Alberta Ferretti, will replace Michael Hers and Graeme Fidler that it was the designer of the brand till last March, are unexpectedly passed to the creative guidance of Bally.
“Joanna has a brilliant eye for detail and cutting and constructs dresses that we all bring a ideal combine for Aquascutum. We are very happy to have a youth artistic English to address the future of the brand, “said Belinda Earl Chief Executive Aquascutum.
For its part Joanna Sykes, Which lately received sponsorship from the British Fashion Council for the brand she formed and which shall carry on to deal with though working for Aquascutum, Said she was very eager to be working for a brand which has over 150 years of history and is called and loved worldwide.
